The actual list
Every guest who crossed your definition of a regular and has not returned since, ranked by what the relationship was worth.
For restaurant groups
Someone who came every month stopped three months ago. Nobody noticed.
It is the most expensive thing that happens quietly in a restaurant group. A regular drifts, nobody is watching the gap between visits, and by the time anyone thinks of them they have found somewhere else.
Why this one is hard to catch
- Nothing alerts you to an absence — systems record what happened, not what stopped happening.
- The guest who mattered most is often the least visible: no complaint, no review, just a quiet stop.
- Their history is split across your reservation platform, your POS, and one manager’s memory.
- By the time it shows up in a monthly report, the habit is already broken.
What you get
Why each one is on it
“Completed visits is at least 4 (actual 12). Days since last visit is more than 60 (actual 74).” You can check our work before you act on it.
Something to send
A personal note drafted from their real history — the table they liked, the occasion they celebrated — that a manager approves before it goes anywhere.
Whether it worked
Reservations after the send, attributed back to the guests who received it. Not opens. Bookings.
Show me who has gone quiet
Compliments of the house.