Resources
Measurement
How to work out your own numbers. We do not publish industry averages we cannot source — your lapse rate matters and the industry’s does not.
How to calculate your own lapse rate
We are not going to tell you the industry average. It would not help you, and we would be making it up.
Did the campaign actually produce covers?
Opens are close to meaningless. Here is what to count instead.
A guest data health score you can calculate yourself
Four measures, one number, computed from an export you already have.
What average check tells you, and what it hides
A room with a bar and a tasting menu averages to a number that describes nobody sitting in it.
Reading review sentiment without a tool
An afternoon, a spreadsheet, and a quarter of reviews will tell you more than a dashboard will.
Other sections
Reading is cheaper than a migration.
When you want to see this applied to your own guest data, bring an export from the system you already run.
Request a walkthroughCompliments of the house.