Resources
Glossary
Plain definitions for the terms that get used loosely in guest-data conversations, including by vendors who should know better.
What is a restaurant CDP?
A definition, and an honest note on when the answer is that you do not need one.
Guest identity resolution, explained
The least glamorous part of guest data, and the part that decides whether any of it works.
What is a guest profile?
A mailing-list row with extra columns is not a profile. Here is the difference.
What is a system of record?
The distinction that determines whether adopting something means retraining your hosts.
Consent and opt-in: the difference
They handed over an email so you could hold a table. That is not permission to send them a newsletter.
Cover, turn, and covers per hour
A cover is not a guest, and confusing the two quietly breaks half of your reporting.
Other sections
Reading is cheaper than a migration.
When you want to see this applied to your own guest data, bring an export from the system you already run.
Request a walkthroughCompliments of the house.